MiTo aims for style conscious young buyers

Alfa Romeo's new small, sporty hatchback, the Alfa MiTo, makes its UK public debut at the current British Motor Show. It is the first small Alfa hatch since the days of the much-loved Alfasud.

The distinctive styling, picks up on traditional and current Alfa Romeo design cues and is clearly aimed at the style-conscious younger drivers who choose cars like the Mini (an obvious target) and the new Fiat 500. Alfa Romeo are desperately keen to make comparisons with the style of the 8C Competizione.

It goes on sale in the UK in January 2009. There are five engines to be offered at launch time - three petrol and two diesel. The MiTo will be fitted with Alfa Romeo’s D.N.A. system (Dynamic – Normal - All weather) system, which acts on the engine, brakes, steering, suspension and gearbox to create the best set-up for different driving environments.

Alfa MiTo

For increased roadholding characteristics, the Alfa MiTo range features a host of driver aids, including ABS with EBD, VDC (vehicle dynamic control), ASR, CBC (cornering brake control), DST (dynamic steering torque) and HBA with Hill Holder.

Alfa MiTo

On sale early next year, with pre-ordering beginning in October, prices for the Alfa MiTo start at £10,975 OTR for the entry level 1.4 16V 95 bhp Turismo, and rise to £14,975 for the 1.4 TB 155 bhp Veloce.
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