Aston-ishing small car concept

Aston Martin has surprised the motoring world with the unveiling of a new small car concept.

Based on the Toyota IQ the Cygnet would be positioned as a luxury commuter car, offering Aston Martin distinction and luxury for owners of Aston Martin’s ‘mainstream’ models. You keep your DBS, DB9 or Vantage for grand touring on high days and holidays, but for the daily commute you take the more practical, more eco-friendly Cygnet commuter car.

Aston Martin Cygnet

The Toyota IQ was chosen because it offered the best potential for Aston Martin’s trademark designalong with a Euro NCAP 5-star safety package. In some quarters it is suggested that this collaboration with Toyota could develop into other areas and Aston Martin say the two companies “share the philosophy of engineering excellence and innovation underlined by a strong passion for cars”.

“Now is the right time for Aston Martin to take this first bold step to embark on this special project – made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ,” says Aston Martin Chief Executive, Dr Ulrich Bez.

Dr Bez added that much work still had to be done but he was confident that this project could become reality in the not too distant future.

“This concept – akin to an exclusive tender to a luxury yacht – will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market,” he conclluded.

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