Peugeot celebrates 200th year with new look

It was in 1810 that Jean-Pierre and Jean-Frédéric Peugeot turned their father’s cereal mill into a steel foundry and took the Peugeot family into the industrial era.

Peugeot SR1

Now 200 years later, Peugeot has launched a new version of its famous lion badge and a new look for its cars based on the SR1 concept car. The new look is a welcome move away from the “gaping mouth” look of recent Peugeots and, judging by the SR1, the new look is more likely to win plaudits in the style stakes.

But the interest in the SR1 concept car goes much further than it looks. The concept employs what Peugeot are calling their HYbrid4 technology, which will be available in the Peugeot 3008 from 2011.

Peugeot SR1

On the SR1a 1.6 litre THP petrol engine, with a power output of 218 bhp, is combined with a rear electric motor developing 95 bhp. In electric-only mode, the car becomes a Zero Emission Vehicle (ZEV), with a combined cycle fuel consumption of 57.7 mpg or 119 g/km of CO2.

When the two power trains operate simultaneously, the SR1 develops a potential maximum power output of 313 bhp, while benefiting also from four-wheel drive.

New Peugeot Lion

Peugeot say this HYbrid4 technology will eventually be available on different models in the Peugeot range.

The Peugeot SR1 concept car will be unveiled to the general public at the 2010 Geneva Motor Show, in March.
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