Fiat 500 looks so good

Fiat, recently a very lame duck in the motor industry, seems to be on a resurgence. Judging by the pictures of the new Fiat 500, its future looks very good indeed. Mini had better watch out. Fiat is after your crown!

The new Fiat 500 looks as cute as the old one and - at the same time - very much up to the minute. Those looks will kill quite a few sales.

I remember in my student days a fellow student buying an old Fiat 500 which had seen better days. Asked why, she said it looked so cute and looked like it needed a mum! The power of style!

Fiat 500
The cute looks of the original in a modern package

Well the cute looks are back. I am sure it will sell like hotcakes.

That's what the Mini and the Fiat 500 have in common. Looks. That, as much as anything else, is what sells small cars these days.

It doesn't matter how good a small car is these days, if it doesn't have style it just won't sell.
|